Engineering
Channel Marketing Specialist (Market Research Analyst)
Job Code: CMRAKR
Duties:
Develop and execute marketing strategy for company's WiFi products. Conduct detailed market and technology research to determine customer use-cases. Evaluate competitive and company's products and technology, and upcoming technologies and market trends. Develop vertical-specific marketing plan that includes identification of customer segments. Develop product strategy with market-focused goals, and develop Marketing Requirement Documents (MRD's) for product management and engineering teams. Develop technology, sales and marketing materials targeted for end-customer, channel partner and internal sales use. Apply knowledge of WiFi security technology and WiFi products to deliver competitive sales/technical training to sales teams.
Requirements:
Master's Degree or equivalent in Marketing, Administrative Studies, or related field. Experience or education must include marketing analysis.
Personality Traits:
- Excellent work ethics, dependable, and responsible
- Must be a flexible self-starter who can ramp up with new technologies
quickly and can adapt to a growing and evolving team.
- Imaginative, motivated, and able to work effectively under pressure.
- Strong logical and creative problem-solving skills, good oral and
written communication skills, and excellent analytical skills.
- Must be able to succeed with minimal resources and minimal supervision.
- Willingness and ability to learn from others, share ideas with others,
and participate in a team atmosphere.
We offer:
- Competitive salary
- Company stock options
- Highly challenging and rewarding environment
- Ability to impact the business
As an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
If you want to have a real impact on our success, we would like to talk with you.
Please indicate the position that you are applying for in the email subject line. Principals only.
History
It is often said that the best companies are born in the toughest of times. Read More »
Corporate Headquarters
Aruba Networks
1344 Crossman Ave.
Sunnyvale, CA 94089-1113
Phone: 408-227-4500
Fax: 408-227-4550
Get Directions
General Inquiries: info@arubanetworks.com
